8.4M
Canadian adults — about 31% — say they need life insurance or need more of it. Four in ten say their family would face financial hardship within six months if the main earner died.
LIMRA, 2023 Canadian Insurance Barometer Study
For individuals and families
How much do you need?
It’s a subtraction, not a multiple of your salary. We add up what your family would need, subtract what’s already in place, and the difference is the coverage to consider.
What they’d need
Mortgage and other debts paid off
Enough income replaced for enough years, often until the youngest child is independent or your spouse retires
Education costs you planned to cover
Final expenses and the tax on your registered accounts
What already exists
Group life through work (and what happens to it when you leave)
Existing personal policies
Savings, investments and the equity in the house
Survivor benefits from CPP
The gap between the two is your starting point. We’ll work out the real number together in one conversation.